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PASA
- Southeast Programs:
The region includes the following counties: Berks, Bucks, Chester, Delaware, Lancaster, Lebanon, Lehigh, Montgomery, Northampton, and Philadelphia. Projects include:
Marketing Infrastructure
PASA wants to support marketing infrastructure in the southeast,
including buying clubs, cooperatives, farmers’ markets, CSA’s
and farmer networks. Let us know your ideas.
Buy Fresh/Buy Local
It has become increasingly clear in recent years that if family farms
are to flourish once again across the American countryside, farmers must
reconnect in a meaningful way with their closest neighbors and with the
rural communities in their region. Fueling this potential relationship,
consumers everywhere have increased interest in the quality and safety
of their food supply, and they are expressing a preference to buy food
that is grown on nearby farms using methods that assure accountability
and high quality. What they need in order to succeed is some kind of
navigation system to guide their efforts. Such a navigation system is
now becoming available in various regions across Pennsylvania.
 Recently
in southeastern Pennsylvania, PASA and its partners - the
Philadelphia Fair Food Project and
Farm to City, unveiled an innovative marketing campaign called ‘Buy
Fresh/Buy Local’ that will aim to connect farmers and consumers
through a variety of methods, including a network of farmers’ markets,
CSAs, restaurants, caterers and other market venues, focusing
specifically on Philadelphia for this first stage of the campaign. The
campaign will utilize a Local Food Guide, the website
www.buylocalpa.org, numerous point-of purchase materials and
traditional advertising to get the word out to consumers about where
they can encounter the agricultural bounty of the region.
Our eventual aim is to make
sure that consumers anywhere in the Commonwealth have a reliable method
of identifying farm-fresh products grown in their region by farmers who
know the value of their local customers. Farmers or consumers who are
interested to participate in the Buy Fresh/Buy Local campaigns being
organized should contact PASA for more information.
The Buy Fresh/Buy Local
campaign in Pennsylvania is part of an even larger nationwide Buy Local
Initiative organized by
FoodRoutes Network,
our neighbor in Millheim, which provides communication tools, networking
opportunities, and information resources to organizations working to
rebuild local food systems across the country.
Sustainable Meat
Marketing
PASA is looking to pull together a comprehensive project that
addresses supply, demand, transportation, and processing of sustainably-produced
meat, poultry and dairy products. As the first step, we’re
looking to put together a directory of pasture-based products.
If you would like to be included in such a directory, please let
us know.
General PASA Outreach
We are also looking for opportunities to promote PASA to individuals,
organizations and the media in the southeast.
Let’s Work
Together
We’re eager to hear from you. Please contact:
Marilyn Anthony, Southeast Regional Director
737 Constitution Avenue
Exton, PA 19341
610-458-5700 x305
marilyn@pasafarming.org
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