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PASA to Hold Workshop to Help Herb Growers Improve Profits & Find Their Niche in the Herb Market

Posted by at Jul 02, 2013 09:49 AM |

A Pinch of This and a Dash of That...
Workshop to Help Herb Growers Improve Profits & Find Their Niche in the Herb Market

PASA and Herbalist & Alchemist will be hosting a Field Day to explore ways to make a profit with an herb growing enterprise. This event is designed for anyone interested in entering the growing market for cultivated culinary and medicinal herbs at any scale. The event will be hosted at Quiet Creek Herb Farm in Brookville, Jefferson County on July 10, 2013 from 10am to 4pm.

Herbs have been found useful to humanity since ancient times. Even with the onset of modern conveniences and technology, herbs have held their place as the tried and true turn-to for perfumes, as natural cures for aches and pains and, most commonly, for a burst of flavor in any dish. Expanding markets for herb growers include restaurants, community supported agriculture programs, farmers markets and holistic medicinal businesses. Join us at this Field Day to learn how you can get the biggest bang for your basil.

This Field Day will include presentations by Claire and Rusty Orner, stewards of Quiet Creek Herb Farm, and by Beth Lambert, CEO of the reputable company Herbalist & Alchemist. The day will include a tour of Quiet Creek Herb Farm to observe growing methods for high-demand herbs and propagation techniques for their top-selling herbs. Discussion topics will cover a wide range including production estimates, direct sale versus wholesale versus retail markets, value-added production, strategies for successful marketing and effective communication with consumers. There will be ample time to network with fellow herb growers and share ideas.

For a company like the Alchemist and Herbalist, it is critical to have reliable, knowledgable quality suppliers. “As the industry is expanding, we are experiencing changes in land ownership and seeing long time growers retiring or cutting back,” Beth Lambert reflects. “It’s really very important to have young farmers coming in and looking into growing medicinal herbs, and is especially exciting when people who are local within our bioregion are interested in growing herbs.”

If you have any qualms about adding an array of herbs to your list of goods and wares, Rusty Orner assures that you won’t regret it. “As a marketing aspect, herbs are a good thing to add to your business because they’ll sell year round. Many are perennial, and people are always buying them. You can sell them [to plant] spring through fall, then the ones you haven’t sold can be processed into a value-added product like dried herb mixes or teas,” he advises.

The event costs $35, is open to the public and includes a networking lunch incorporating herbs and veggies from the farm. PASA members can attend for $20. To learn more and register for this event and others, visit or call (814) 349-9856.

PASA strives to ensure all those interested in becoming a member of the organization or attending an event can do so at a reasonable rate. PASA is offering this field day for free when you purchase or renew your PASA membership. To access this offer, choose the “Membership & Field Day Combo” offer when you register online. This offer gains attendees access to a quality educational program, a delicious locally sourced lunch, all of the benefits of membership for one year and access to PASA’s growing network.

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